Target States

People of color are the majority or near-majority of states in the South and Southwest. In states like Texas, Florida, New Mexico, Georgia, California, and Arizona, the New American Majority voters have a strong opportunity to win seats and better serve their communities. Here, we share data on the voting patterns, demographics, and political potential of the New American Majority in the nation’s new swing states.

Why should you care? There are major battles for Senate or Congressional seats, along with electoral votes for presidential candidates brewing in these states in 2016. The New American Majority will decide who controls Congress and the Presidency.

Georgia
Georgia’s population is growing and becoming increasingly diverse. The state is at a critical point — the need to register and engage the New American Majority is not an issue for tomorrow. If we can harness the power of the New American Majority in Georgia, we can turn Georgia blue.
Texas
By engaging the dynamic Tejano community, we can build a political reality in Texas that will make Tejanos feel affirmed, valued and inspired to vote for a blue Texas.
Florida
With Obama’s win in 2008 and 2012 under Democrats belt and an growing population of Latino and Asian American voters, Florida has incredible potential to be positioned on a path to Democratic leadership in the years to come.
Ohio
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North Carolina
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Nevada
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